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BRANDING
As a certified Brand Manager, Abby steered her organization through a brand refresh. She spearheaded the development of Casey Trees’ Brandbook, covering everything from Hex codes and photo styles, to editorial guidelines and a creative checklist. Abby served as the sole in-house designer for all branded elements.
To make it easier for all staff to adhere to brand guidelines in everyday use, Abby created an abridged one-page brand guide with guidelines on the essentials: fonts, colors, email signatures, letterhead, etc. Supplementally, she recorded a training video to on-board new staff — take a look:
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