Abby served as the sole graphic designer for all platforms, the project manager for the print mailing, and a collaborator in developing the messaging and copywriting.
Context: In a typical year, Casey Trees relies on thousands of District residents who volunteer their time to plant and care for trees throughout the city. In 2020, that massive void was (attempted to be) filled by the Casey Trees Crew. Trees are an essential part of combatting climate change, and that can't be put on pause. Core to Casey Trees' literal and visual messaging is this message: Casey Trees' Crew has had some big shoes to fill.