Fundraising Portfolio | Abby Holcombe

FUNDRAISING

Abby served as the sole graphic designer for all platforms, the project manager for the print mailing, and a collaborator in developing the messaging and copywriting.

Context: In a typical year, Casey Trees relies on thousands of District residents who volunteer their time to plant and care for trees throughout the city. In 2020, that massive void was (attempted to be) filled by the Casey Trees Crew. Trees are an essential part of combatting climate change, and that can't be put on pause. Core to Casey Trees' literal and visual messaging is this message: Casey Trees' Crew has had some big shoes to fill.

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A last minute appeal for donations before the new year. The hero image is a gif that reads: "trees need us, we still need you."

"Booted up and ready to plant!" Casey Trees Crew Members getting ready to head into the field and plant.

The back of our appeals letter featured this poster, featuring all the green spaces in Washington, DC. Casey Trees Crew planted or cared for trees at the highlighted sites in 2020.