ORANIC IFLUENCER MARKETING
Inviting local content creators to an exclusive High Line Art press preview
The High Line is home to museum-quality public art in New York City, and the Plinth provides an opportunity to highlight our most monumental contemporary art commissions. When selecting new projects, we engage audiences to provide feedback on proposals. Before announcing these proposals to the public, we invite press to preview the proposals as maquettes (miniature to-scale sculptures), and in spring 2024, Abby added local content creators into the mix.
Photo by Liz Ligon
ORGANIC INSTAGRAM STORIES
Before announcing on the High Line's owned channels, Abby re-shared the earned / organic Instagram Story coverage from hand-picked NYC-based content creators to 1) reward the creators for posting and 2) stir up curiosity among the High Line's followers.
